Awhile ago I wrote about Advertisements and Logical Fallacies. It was basically just an overview, but this time I thought I’d list some of the actual fallacies in advertising. No matter where we go, we’re bombarded with advertising and marketing. While companies have to follow the letter of the law and be “truthful” there are loopholes and ways to avoid following the spirit of the law.
This is part of a series on Logical Fallacies.
People are highly suggestible. That’s just the way it is. I’m a skeptic and I still fall prey to suggestibility. Usually I catch myself and then put on my critical thinking cap, but it happens to the best of us. The fact that companies (anyone using a marketing campaign, including governments) go out of their way to trick us into buying their stuff, meaning that more than ever we have to be critical thinkers in our everyday lives.
Ad Hominem: often used in political campaigns where some character flaw is brought up. If it doesn’t have anything to do with their ability to do their job, it’s irrelevant, and therefore a logical fallacy.
Appeal to Emotion: any emotion can be exploited. If they manipulate your feelings of sympathy, sexuality, anger, fear, love, pity, pride, flattery, wishful thinking, ignorance, etc., the company then snags you. You make a decision based on that feeling. No logic or real benefit is addressed. This is a type of Red Herring.
The Bandwagon: everyone else is doing it or buying it so you should too. But that is irrelevant. Even if 99 people in 100 buy X toothpaste, it doesn’t mean X toothpaste is a good product. It just means the company is good at marketing. Do your research! Read the rest of this entry »
Quite some time ago I noticed that all atheists do not approach nonbelief the same. I, for one, was first a doubter, then an agnostic, then an atheist who still believed in woo, then a full on skeptic and atheist. One of my new friends on Facebook, Cursus Walker, put it clearly the other day in a strange conversation a bunch of atheists had in a new group I joined called People for the Ethical Treatment of Atheists. (lol!)






